Video is a great way to reach your target audience. Consumers are constantly being bombarded with information and can easily forget a message, but they are more likely to remember a well-made branded video.
However, producing a video is not an easy task. It’s crucial to have a streamlined process that includes pre-production, production, and post-production stages.
1. Increased Efficiency
Videos provide a more engaging and effective way to showcase products or services. They are more likely to generate interest and create a sense of urgency that drives customers to take action, such as making a purchase or signing up for an event. Video can also be used to highlight a company’s unique brand identity, and make the business look more professional.
Using a management tool like Scoro helps to streamline the entire video production process. This allows companies to track real-time progress, manage tasks and dependencies, and maintain target profit levels. Additionally, centralized workflows help to ensure all team members have access to the latest version of each project. This eliminates the need to rely on emails or shared folders to communicate changes, which can cause delays and unnecessary expenses.
A streamlined workflow allows video producers to plan projects more effectively, which can save money and lead to a higher quality product. By streamlining the pre-production phase, it’s possible to reduce the amount of time needed for shooting and editing. Additionally, it’s possible to eliminate the need for costly backup systems and redundant storage devices by storing video footage in the cloud. This reduces the risk of losing data during transport or in the event of a disaster. This is especially important for live productions, as the success of a live broadcast can be significantly impacted by internet connection issues or poor weather conditions.
2. Reduced Time
Creating videos is time-consuming, but using a video production platform saves on the backend work. A lot of the same tasks that need to be completed during production can now be managed through the video creation platform – such as creating storyboards, logging shots, and tracking changes. Ultimately, this means the project can be finished faster and more efficiently.
When used in conjunction with social media marketing, a well-produced video can significantly increase exposure for your brand and products. This can also lead to a boost in search engine optimization, as Google now includes video content in its algorithm.
Videos allow you to show off your product without being restricted by commercial constraints like the 30 and 60 second limits of TV or radio ads. However, it’s important to make sure your video is informative and not just a hard sales pitch. Consumers consider a company’s culture and core values when deciding to become their customer. This can be addressed with a “behind the scenes” style video that shows your customers what goes on in your business, giving them a sense of connection and authenticity.
A video production platform can also help to reduce the workload of your customer support team by capturing and publishing videos that answer frequently asked questions. This can include product demonstrations or how to use new features of your software program.
3. Better Collaboration
Video production requires a lot of collaboration between multiple stakeholders. This is why it’s essential to work with a company that has a track record of good communication and strong project management skills. You’ll want to be able to trust them to follow your timetable and budget, while still maintaining creativity and quality.
Using a video production platform helps with this collaboration, as it provides tools to share files, notes and feedback in a central location. This ensures that everyone stays on the same page and can easily refer back to any information or changes. Having this software also reduces the need to send emails or leave messages for each other, as it stores all updates in one place.
Filestage, for example, offers an online video collaboration tool that allows you to store all project files in a secure, organized system. It enables you to add comments and feedback directly to your videos, as well as uploading and editing raw footage and clips. This helps with collaboration on a variety of projects and makes it easy for all involved to review and approve the final product.
Videos rarely go from v1 to final within just a few days, so it’s essential to have a way to keep track of all feedback and comments. When collaborating via email, this can be difficult – and it’s easy for stakeholders to forget what they’ve said over time. With a video production platform, however, all commenting is done right next to your edits, which means it’s easier for everyone to understand and agree on what needs changing.
4. Increased Profit
Video is more data-dense than other media formats, meaning that a well-produced piece of content can convey more information in a shorter period of time. Additionally, video is a great way to engage with consumers and capture their attention, making it an effective tool for product marketing.
Whether you’re a small local manufacturer or a nationwide business looking to expand, a professionally produced video is an important addition to your digital marketing strategy. While some businesses may be hesitant to work with video production companies due to their high costs, it’s worth the investment when you consider how much your company will grow from its exposure.
A quality marketing video can be used to increase your online presence, boost search engine rankings, and attract more clients. Additionally, video can be used to promote your products and services to consumers online or in-person, resulting in increased sales.
Using a quality video production platform can help you save time, improve your workflow, and ensure that all of your projects are completed on-time and within budget. Make sure to find one that offers excellent communication and customization options, as this will allow you to create a truly unique and engaging piece of content for your customers. Also, be sure to invest in project management tools to maximize your profitability. This will help you keep track of deadlines, deliverables, and client communication, ensuring that all projects are completed on-time and within budget.